There's a pandemic in America that's claiming the lives of our
black men.
One in six of them will get prostate cancer, a disease they
historically just don't want to talk about.
So how did we get 72,000 black men to get screened for prostate
cancer resulting in 6900 of them being diagnosed in just three
months?
I'll tell you how we did it.
We got them to talk that talk.
Talk that talk is a campaign that brings awareness to
prostate cancer and empowers black men to get informed and
take action.
The campaign brought to you by Jansen oncologist is focused on
a single metric for success saving the lives of black men.
It's led by a grown man that grown men respect, somebody
who's both powerful and vulnerable all at the same time.
Shannon Sharpe.
You know how personal prostate cancer is for me.
It's the reason I started talking about my own journey.
And sharing his journey is exactly what Shannon did.
He revealed for the first time ever that he had and beat
prostate cancer because they caught it early.
That admission saved countless lives.
Next, in one of the most powerful moments ever for
prostate cancer awareness, we helped Shannon go national on
FOX NFL Sunday.
I kind of always wanted to share my story.
I just didn't know when or how to go about sharing my story.
And to show how easy this conversation can be, we took it
to Super Bowl 57 and black men responded to Shannon's bravery
and relatability, inspiring them to get screened.
Earl.
Early detection saved my life.
It just might save yours now.
That's how you talk that talk.