Thank you for this Janssen DEI honor.
Janssen North America launched a bold mission to develop a
culturally inclusive and relevant marketing commercial
capability to grow our connection with patients, our
capabilities as leaders and our competitive advantage and
growth.
Supported by a mighty network of Cir.
Champions and business partners, we are embedding Cir.
insights, building Cir.
capability and accelerating Cir.
impact.
Brand equity and ROI champion Deanna Destin of Oncology can
share an example of our impact.
Thanks, Aisha.
Indeed, our prostate portfolio team leaned heavily into CIRM in
partnership with the black-owned agency HERO.
Together, we developed Jansen's first comprehensive Cir.
framework to launch the campaign Talk That Talk.
Partnering with Shannon Sharp, This campaign inspires black
communities to talk that talk and get screened for prostate
cancer.
Talk That Talk serves as one of Jansen's best practices to
showcase how investing and building our CRM capabilities
and have organizational and national impact.
Thank you.