We launched That’s My Word in March 2023 to raise awareness of and help to drive better health outcomes for multiple myeloma among at-risk populations. The campaign seeks to encourage people who are disproportionately impacted by multiple myeloma to “Make a Promise” to learn more about the condition. By partnering with high-profile celebrities who are influential in the Black and African American communities, as well as patient advocates, That’s My Word has created a movement through which more people can become aware of this disease and take action to create better health outcomes in the community. J&J committed to donating one dollar to the International Myeloma Foundation for each promise made through the campaign on social media channels.
Stephanie Hubbard, wife of Leonard “Hub” Hubbard, the original bassist of the hip hop band, The Roots, who was diagnosed with multiple myeloma at age 48, tells their story about why early detection is so important.
