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Prostate cancer disproportionally affects Black men.5 Launched in July 2021, Talk That Talk® is a multi-year, educational platform designed to inspire Black men with what they need to be proactive about their prostate health. This platform helps equip Black men and the communities that support them with inclusive resources to highlight prostate cancer risk awareness, normalize conversations about prostate cancer and drive the early screening, detection and timely treatment of this disease. In 2023, we developed three webinars partnering with Black influencers, health care providers and the advocacy organization, the Balm in Gilead, reaching 200+ attendees. Additionally, our tailored resources have been disseminated at 30+ community events throughout the U.S., including My Health Can’t Wait, and in key markets such as Atlanta, GA; Jackson, MS; Columbus, Cleveland and Youngstown, OH; New Orleans, LA; and Los Angeles, CA. We also engaged with key customers and professional associations such as the Large Urology Group Practice Association (LUGPAs) by sharing our resources and expertise to better support the diverse communities they serve.

5Cancer. 2022 Nov 1, accessed March 2024.